In the Meta Entrepreneurship course, students engage in an innovative learning experience that merges digital creativity with entrepreneurial thinking. One of the key activities of the course involves students designing their own 3D objects and participating in immersive roleplay scenarios where they attempt to “sell” these products to potential customers within a metaverse environment.

This roleplay method allows students to step into realistic business simulations, where they must pitch their products, negotiate, and respond to live feedback from roleplaying customers. The interactive nature of the activity provides valuable insights into consumer behavior and market dynamics in a virtual context.

As students receive feedback, they are encouraged to reflect and iterate — refining not only their product offerings but also their marketing and sales strategies. The activity fosters the development of essential entrepreneurial competencies such as communication, persuasion, adaptability, and strategic planning.

By blending creativity, digital tools, and practical business skills, the Meta Entrepreneurship course creates a unique learning environment that prepares students for future opportunities in both physical and virtual economies. The use of experiential learning, especially in metaverse-based contexts, opens new dimensions for education, making learning more engaging, realistic, and impactful.