Dr. Gülay Güler completed her doctoral studies in the field of marketing, with a specific research focus on the Metaverse. She is affiliated with Çağ University, where she contributes to courses related to Metaverse-based content and digital technologies.
Her academic interests include emerging technologies such as the Metaverse, blockchain, and augmented reality (AR), with an emphasis on their impact on consumer behavior and business practices. Dr. Güler employs both quantitative and qualitative research methodologies in her scholarly work and has authored numerous peer-reviewed articles, conference papers, and book chapters. Her interdisciplinary research approach contributes to the growing body of knowledge at the intersection of marketing and digital transformation.