The future of business is no longer built solely on profit—it is shaped by creating solutions that are environmentally and socially responsible. Marketing & Sustainability is designed for students who want to understand this vision and carry it into their professional careers.
This course connects the key concepts of sustainability with marketing strategies, offering students both theoretical knowledge and practical experience. Students will explore a wide range of current issues, from the United Nations’ Sustainable Development Goals to the global climate crisis and environmental challenges.
🔹 Learning Experiences
Interactive discussions on sustainable development goals, climate change, and the impact of environmental responsibilities on businesses,
Case studies on corporate sustainability strategies,
Innovative learning through 3D digital platforms, virtual campuses, and the VR Lab,
International collaboration in virtual project teams to gain a global perspective,
Group projects focused on real brands and products with sustainability-centered strategies.
🔹 Why Take This Course?
This course goes beyond academic knowledge—it prepares students with the skills and mindset needed for the future of business. Students will:
Graduate with strong sustainability awareness,
Be able to design innovative and eco-friendly marketing solutions,
Gain the ability to take active roles in sustainability-focused projects on both national and international levels.