Meta Entrepreneurship

Within this course, students will explore the digital transformation of products into the Virtual World and discover innovative ways to create value for consumers while keeping sustainability at the core of their ideas.

Students step into the role of virtual entrepreneurs and invent or recreate products in Second Life, leveraging technological opportunities to design augmented products and develop strategies to connect with their customers.

To enhance their practical skills, the course includes customer roleplay activities. Through these simulations, students interact with virtual customers, gain insights into consumer behavior, and learn how to adapt their products and marketing strategies to meet real-world demands.

By the end of the course, students will not only know how to build and market products in Second Life but also understand the dynamics of entrepreneurship in immersive virtual environments.